Though the summer is slowly coming to an end, there’s still about a month left, and August is well-known for its fair share of outdoor concerts. Between food and beverage, outdoor concerts are notorious for consuming lots of plastic; but one thing they’re not well-known for is recycling. When you’re out in a big field watching music, it’s sometimes tough to spot recycling bins, even if they’re around.

Two college students in New York City have a solution to this problem: Go corporate. This article in Planetsave highlights Wecycle, which is able to pay for more recycling bins and actual recycling by using the bins to sell advertising space. With the money they receive, they install more receptacles for plastic and aluminum while also paying for the transport of the products to recycling facilities. All they need to do now is make them moshpit-resistant.