There’s nothing sexier than being green, and the guys and girls we will be highlighting are sexier than anybody. In our new blog series, The Sexiest Guys and Girls Who’ve Gone Green, we hope to demonstrate the innovative ways these celebrities use to make our world a better place and stimulate you follow in their footsteps...among other things.

Nobody does sexy – or green – as well as Justin Timberlake. This award-winning musical sensation, entrepreneur and philanthropist is doing his part to save the world by joining the Wildlife Warriors, a foundation started by Steve and Terri Irwin, to protect injured, threatened and endangered wildlife.

We all know that environmental sustainability is one of the biggest challenges facing our generation. Justin conquered the music industry, and now he is tackling the problems our world is facing, showing us that we can all make a difference. Through Wildlife Warriors, and also through his upcoming eco-friendly golf course Mirimichi, Justin is taking steps to positively impact the environment. Who says being green can’t be fun?

You can be environmentally sexy too and join Justin in his efforts. Go to wildlifewarriors.org to learn more about the foundation. Everyone can use a little green (and a little Justin) in their life.